We set highest possible standards for supporting the GDs as well as securing maximum market potential. We lead by example and strive to be the best at all we do.
Smart & Innovative
We make efficient and effective decisions with a solid understanding of the market, product and brand. We have the courage to explore unusual routes to solve problems by taking advantage of the unique characteristics and opportunities of our region.
We continuously improve structures and processes in order to act quickly and flexibly.
We demonstrate an undisputed will to succeed and be No. 1.
We operate with integrity and a strong moral compass. We respect the diverse environment in which we operate. We strive for excellence in all we do through smart and innovative decisions using agility, determination and ethical behaviour.