Half a century of Driving Performance.
Passion is our driving force. That means we are ready to do everything possible to achieve an outstanding result, using the greatest care when it comes to selecting and working with our materials; giving attention to detail when it comes to interior and exterior design; and exhibiting extreme patience when it comes to testing and developing new technical approaches.
The dreams of people who love performance – this is the focus of everything we do at AMG. To fulfill them is our duty; to exceed them our ideal. We are always prepared to go one step further, with fascinating performance and sports cars that challenge the limits of physics. And with thrilling driving experiences that condense into unforgettable AMG moments. This is the World of Driving Performance: created to give our all and to extract even more – from every meter, from every moment.
The acceleration of independence – this is an art mastered to perfection by every Mercedes-AMG. Be it a full-blooded sports car, performance vehicle or sports model; be it a sedan, station wagon, SUV, coupe or roadster – all of them unite a sporty driving experience with outstanding comfort and impressive efficiency. Whatever model you choose, a Mercedes-AMG is always a bow of deference to the road. At the same time, every situation and every detail reveals the origins of the AMG brand – the race tracks of the world.
AMG – these three letters stand worldwide for supreme automotive performance, exclusivity, efficiency and highly dynamic driving pleasure. In 2017, the company founded by Hans Werner Aufrecht and Erhard Melcher is celebrating its 50th anniversary. In the course of this half-century, Mercedes-AMG has recorded numerous successes in motor sport and through the development of unique road-going vehicles, thereby repeatedly underlining its position as a highly successful sports car and performance brand – and today this is truer than ever.
It was with the conviction they could win that Hans-Werner Aufrecht and Erhard Melcher laid the foundations of AMG in 1967. Together, they optimized engine power and dedicated themselves to customer sport. In 1971, won their class at the legendary 24-hour race of Spa with the AMG 300 SEL 6.8. This made the letters A, M and G famous around the world. A – the visionary Aufrecht, who constantly drove the company forward; M – the technical genius Melcher, who found solutions for even the most complex challenges; and G – Großaspach, the birthplace of Hans-Werner Aufrecht.
Mercedes-AMG celebrates its 50th anniversary in 2017. To the theme of “50 Years of Driving Performance”, the sports car and performance brand is marking the occasion by extending the AMG GT family of sports cars with the new Mercedes-AMG GT C.
Even at first glance, you can tell there's something different about a Mercedes-AMG. The sharpened profile. The wider wheel arches. The road-hugging lower bodywork. At the AMG Design Center in Affalterbach, the aggressive character of Mercedes-AMG takes shape based on the advanced, high-performance technology beneath its skin.
Made in Affalterbach, at home all over the world. The world of AMG is always nearby. To fulfill the expectations of performance enthusiasts around the world, Mercedes-AMG has an international presence. Visitors can feel the fascination of the AMG brand up-close in more than 400 Performance Centers. Customers can look forward to excellent advice and first-class showrooms staffed by highly qualified experts. Unforgettable live events regularly bring the fascination of the brand to life. In AMG Performance Centers, you are in the very best hands – because wherever we are, we give our all.
Driving Performance means movement. For us, this means striving to be better every single day – and never standing still. We continue to question the status quo and work with passion to develop the dream vehicles you will drive tomorrow.
MercedesBenz
